YMCA Swimming: YMCA Brand Transition Announcement

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YMCA Competitive Swimming
YMCA Swimming : YMCA Competitive Swimming

Article: YMCA Brand Transition Announcement

YMCA Brand Transition Announcement

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Posted: 06/December/2013 at 3:44pm | IP Logged

Author: Tom Warrick
Title:
Group: National YMCA Advisor

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YMCA Brand Transition Announcement

All YMCAs are expected to transition to the Y's revitalized brand by December 31, 2015. While some YMCAs will take until the deadline to transition, some YMCAs are transitioning at a much faster rate. Transition timing is at the discretion of local YMCAs as long as transition is fully complete by December 31, 2015. Completed transition means that all brand elements of a YMCA have been fully transitioned to the new brand and this includes competitive sports. YMCAs that have not successfully transitioned all brand applications in their YMCA will not pass the brand compliance audit necessary to receive a brand transition certification.

Under our master brand strategy, additional logos or marks cannot be created. All other Y program, event, initiative and team logos created and adopted over the years are considered retired and may no longer be used. The resources below have been created by the national office, in conjunction with local YMCA staff, to assist teams in maintaining their individual identities while adhering to the brand standards.

Y Graphic Standards Guide- The complete guide to the Y's graphic standards

Application of the Y Graphic Standards Guide for Competitive Sports - Graphic standards applied to competitive sports

Any questions regarding brand transition or mascot reviews may be emailed to theYbrand@ymca.net.

Edited by administrator on 27/April/2016 at 6:49am

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